Frequently Asked Questions
Hello, Friends! Below are the questions that we get most often from our customers. We hope you find what you are looking for here, and but if you still have questions, we’d love to hear from you – just email us over at firstname.lastname@example.org. If you are looking to try out our modern muesli mixes, head over to our online shop. - Hannah, Co-Founder, Seven Sundays
WHAT IS MUESLI?
Swiss German: Müesli [ˈmyoosli], is a breakfast and brunch dish based on raw rolled oats and other ingredients like grains, fresh or dried fruits, seeds and nuts, that may be mixed with dairy milk or other plant milks, yogurt, or fruit juice. Muesli was first created at the turn of the 20th century by Swiss physician Maximilian Bircher-Benner as a healthful dietary supplement for his patients where a diet rich in fresh fruit and vegetables was an essential part of therapy. It was inspired by a similar "strange dish" that he and his wife had been served on a hike in the Swiss Alps. We were similarly inspired by muesli while hiking and camping in New Zealand.
Since our first Farmer's Market in 2011, we have been crafting modern muesli mixes consist of a base of gluten free oats and ancient grains like sorghum and buckwheat as well as superfoods like wild blueberries, matcha, turmeric, hemp, pepitas and chia. Most of our mueslis are unsweetened, so the limited sugars are only come from real fruits. A few are sweetened the with a drizzle of organic honey (<2g added sugars per serving). With the exception of the dark chocolate chips in our Early Riser Mix (we are working on finding a good tasting dark chocolate chip without cane sugar, so if you find one let us know!). We do not use any oils, GMOs, preservatives, natural or artificial flavors or syrups.
HOW DO YOU PREPARE IT?
One of the best things about mueslis is the versatility. Eat it cold straight away with dairy or plant-based milk or yogurt or eat it hot like oatmeal. In our humble opinion, though, it is best prepared fresh "Bircher muesli" style. This is the true muesli experience - get the recipe for the perfect overnight muesli here. You can also bake with it, mix it into pancakes, cookies or muffins. Check out our blog for inspiration and be sure to share your creations with us on Instagram @sevensundaysmn.
WHAT IS THE DIFFERENCE BETWEEN MUESLI AND GRANOLA?
They may look similar but how they’re made and what goes in can be much different. Think of muesli as a less processed, healthier granola. Here’s why:
+ More Good Stuff. More than just oats + honey, our muesli is loaded with nutrient dense nuts, seeds and dried fruits.
+ Less Bad Stuff. Granolas are often loaded with sugars and oils. Most of our mueslis are completely unsweetened and no oils are added.
+ Raw or Lightly Toasted. Our mueslis are raw or lightly toasted. Our goal is to source ingredients to arrive to as close as possible to their natural state.
ARE YOUR PRODUCTS GLUTEN FREE?
Yes, with the exception of our Almond Date Everyday Muesli (made with whole grain rye and barley), our entire line of muesli is produced in a Gluten Free Certified facility (<10 ppm). Gluten is not inherent in any of our ingredients, so we did not sacrifice quality or taste to get there. Our supplier of Gluten Free oats uses Purity Protocol to ensure comprehensive testing for gluten.
ARE YOUR PRODUCTS ORGANIC?
Our new Farmer's Market Mix is our first certified organic product, and we do have an organic certified version of our Wild & Free mix in a few Costco Regions. All of our remaining products are Non-GMO Project Verified and we use many organic ingredients like buckwheat, honey and coconut. Because of the diversity of our recipes, however, it is not currently feasible for us to certify all of our products. Our ingredients are as close to their natural state as possible – no GMOs, no refined sugars, no artificial flavors and no preservatives. Our goal is to eventually have more organic products available in the future. We are also focused on sourcing transparency. Everything we learn about our how and where our ingredients are grown and processed we will share here.
DO YOUR OATS CONTAIN GLYPHOSATE?
The non-profit Environmental Working Group (EWG) recently found glyphosate ("Round Up") residues in several oat-based products. We have been working closely with our oat suppliers for the last few years to address this issue and both of our mills have had strict grower policies for at least 3 years regarding the use of glyphosate as a pre-harvest desiccant. That does not rule out the possibility that glyphosate can drift from neighboring fields, but it is comforting to know that it is not directly applied to our oats right before harvest.
Our muesli was most recently lab tested for glyphosate residues in December 2019 and glyphosate was not detected. The lab detection limit was 5 parts per billion (ppb). We will continue to implement a routine glyphosate testing of our products and the results will be posted here. Hopefully other companies will follow suit.
For reference, the EWB child-protective health benchmark for daily exposure to glyphosate in food which is 160 ppb, which is the most stringent standard. The dozens of oat-based products referenced in the EWB report ranged from non-detect to 1300 ppb, including 20-30 ppb in a few organic oat products. Based on this study, we believe more testing like this should be done and companies should do so voluntarily.
IS YOUR PACKAGING RECYCLABLE?
Our cardboard boxes are made with recycled content and are completely recyclable. The plastic film in our flexible pouch is technically a #7 which is a catch all for plastics not fitting into any other category. Because of the multiple layers and oxygen transfer barriers it is currently not widely accepted by recycling centers. We are not satisfied with the end use of our plastic pouches and are working very closely with our flexible film partner on a few more sustainable options:
1. PCR Film: Made from Post-Consumer Recycled (PCR) material. Pro: This is the simplest and most cost-effective change, it would use 30% less virgin plastic material, and would grow the demand for recycled plastic material. Cons: The film is shiny and not as visually appealing in our opinion and it is not recyclable.
2. Recycle Ready Film: Recycle-ready film is made from #2 plastic that can be drop off at store collection points for recycling. Pro: For those willing to bring their empty pouches to a store-drop recycling center (e.g. Target) this would give the option to do so. Cons: Very expensive, difficult to run on our packaging machines, and still not acceptable in curb-side recycling programs. The data shows a low conversion rate of consumers using the store-drop method.
3. Compostable Film: Compostable film is made from plant-based sources and is compostable where commercial composting facilities are available. Pro: No petroleum-derived plastic! Our home town Minneapolis is a leader in commercial composting. Cons: Very expensive and lack of commercial composting infrastructure in most cities outside of Minneapolis.
We are currently evaluating Options 1 and 3 and will be making a decision soon. As with everything there is no single answer to this major issue, and it is likely to be some combination of 2 or 3 of these that get us where we need to be. If you have thoughts, experiences or ideas, we would love to hear them. Shoot us an email at email@example.com.