Our personal experiences (both beautiful and challenging) have inspired us to Live for Everyday, i.e. fully participate and appreciate the everyday moments of life. Because the little things REALLY ARE the big things. We also believe wholeheartedly that a day started off right makes for the best day possible. Our products are crafted with YOUR everyday in mind, so that you can start the day feeling relaxed and energized.
It started with a honeymoon to New Zealand. With it came lots of hiking, camping and hunger, and a nourishing breakfast became extra important. Muesli became a staple, and breakfast became more than a meal. It was a time - a time spent together, reflecting, refueling and planning our next adventure. Not long after returning home, Hannah was making muesli for our small family of two. When we could not find a good muesli option in stores, we decided to make it for others. Our first bag of muesli was sold at a Minneapolis farmer's market in the Summer of 2011. For the next few years, Hannah bootstrapped the business with an old Raleigh bike and trailer, a friend’s restaurant kitchen and a basement office. Our family and business have grown quite a bit since then, but these humble roots continue to shape our business today.
Our everyday involves raising two crazy boys and growing a food business. This involves support from a crazy amount of people - the farmers who grow our ingredients, family that watch our boys, our employees, and a community that supports good food. We've been doing our best to pay it forward and will continue to do more as we grow. Some of our best days are spent volunteering at the Good Grocer and or helping to solve childhood hunger with good folks at the Sheridan Story.
What day do we most often take the time to start the day off right? You guessed it – Sunday. This is the day that (because we are less rushed) we often take time for ourselves - our weekly reset button. Get in a good workout, prepare for the week ahead, maybe even read the newspaper. This day of the week is special to us and embodies our passion, our brand and our chosen lifestyle.