We first discovered muesli on our honeymoon in New Zealand. Over the course of 6 weeks of hiking and camping, a nourishing breakfast became extra important and muesli became a staple that we looked forward to each morning. Not long after returning home, we were craving that New Zealand-style muesli. When we could not find a good muesli option in stores, Hannah did her best to replicate the recipe in our tiny New York apartment. It turned out too good to keep to ourselves. Our first bag of muesli was sold at a Minneapolis farmer's market in the Summer of 2011. For the next few years, Hannah bootstrapped the business with an old Raleigh bike and trailer, a friend’s restaurant kitchen and a basement office. Our family and business have grown a bit since then, but these humble roots continue to shape our business today.
The Name Explained
In our family, Sundays are the days we live most simply and deliberately, which, according to Thoreau, is"to front only the essential facts of life." This means taking time for ourselves, ditching our phones, and starting more intentionally in order to gain the right perspective for the day and week ahead. We realize Sundays can be a little different for everyone, but for us, this day of the week is special and embodies our passion, our brand and our chosen lifestyle. Our goal is to apply that simple Sunday frame of mind to EVERY DAY.