People Health + Planet Health
The $10B Big Cereal way vs. the Seven Sundays way
Deceiving Health Claims
Marketing Junk to Kids
Profit > Everything
100% real food
No Refined Sugars
No artificial or "natural" flavors
Certified Glyphosate Free
Allergen and Diet Friendly
Certified Upcycled Cereals
Non-GMO Project Verified
Soil Carbon Initiative (SCI) Agreement
Post Consumer Recycled (PCR) Pouch
Certified B Corporation
Our Commitment to Planet Health
Half of global primary crop production is made up of just four crops: rice, wheat, corn, and sugarcane. (Source: FAO) By contrast, over 98% of our ingredients by weight are diversified, like oats, flax, sunflower, and buckwheat, which are a great pollinator food source and has soil-health benefits as a cover crop.
Upcycling is the highest impact solution to reduce global warming according to Project Drawdown. We are creatively using ingredients like sunflower and oat protein, previously a byproduct, to their fullest nutritional potential. Since 2020, we have diverted 150 tons of nutrient dense ingredients from the waste stream. Read all about our upcycling efforts here.
Our pouches are made from post-consumer recycled (PCR) material upcycled from milk jugs, which reduces our demand for virgin plastic.
Seven Sundays is a founding member of the Soil Carbon Initiative (SCI), and we have committed to scaling and verifying regenerative agriculture practices across our supply network:
Current: 25% of our acre footprint
By 2025: 50% of our acre footprint
By 2030: 100% of our acre footprint
In 2019, we became a Certified B Corporation, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. In 2023, we improved our initial Impact score by 10+ points.