Our Mission

People Health + Planet Health

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think outside the box

We're rethinking the food system from the ground up, making cereals that improve the health of the people & the planet.

The $10B Big Cereal way vs. the Seven Sundays way


  • Sugar-loaded
  • GMOs
  • Artificial Colors
  • Artificial Flavors
  • Deceiving Health Claims
  • Industrialized Farming
  • Degrading Quality
  • Marketing Junk to Kids
  • Workforce Inequalities
  • Profit > Everything


  • 100% real food
  • No Refined Sugars
  • No artificial or "natural" flavors
  • Certified Glyphosate Free
  • Allergen and Diet Friendly
  • Certified Upcycled Cereals
  • Non-GMO Project Verified
  • Soil Carbon Initiative (SCI) Agreement
  • Post Consumer Recycled (PCR) Pouch
  • Certified B Corporation

Our Commitment to Planet Health


Half of global primary crop production is made up of just four crops: rice, wheat, corn, and sugarcane. (Source: FAO) By contrast, over 98% of our ingredients by weight are diversified, like oats, flax, sunflower, and buckwheat, which are a great pollinator food source and has soil-health benefits as a cover crop.  

Food Waste

Upcycling is the highest impact solution to reduce global warming according to Project Drawdown. We are creatively using ingredients like sunflower and oat protein, previously a byproduct, to their fullest nutritional potential. Since 2020, we have diverted 150 tons of nutrient dense ingredients from the waste stream.  Read all about our upcycling efforts here

Our pouches are made from post-consumer recycled (PCR) material upcycled from milk jugs, which reduces our demand for virgin plastic.

Soil Health

Seven Sundays is a founding member of the Soil Carbon Initiative (SCI), and we have committed to scaling and verifying regenerative agriculture practices across our supply network:

Current: 25% of our acre footprint
By 2025: 50% of our acre footprint
By 2030: 100% of our acre footprint

Try our

Planet Forward Breakfast Heroes


B Corporation

In 2019, we became a Certified B Corporation, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. In 2023, we improved our initial Impact score by 10+ points.