They have similar ingredients (grains, nuts, seeds and fruits), but how they’re made can be much different. Think of muesli as a less processed granola. Here’s why:
1. Not baked. Our ingredients are raw or lightly toasted. Our goal is to source ingredients to arrive to as close as possible to their natural state.
2. Less sweet. Our Bircher muesli is completely unsweetened. All other flavors are lightly sweetened with organic honey. We never use refined sugars. Ever. Pinkie promise.
3. No added oils. There are good fats in our nuts and seeds, but no added oil, so it is looser and lighter than most granolas.
Yes, we recently transitioned the entire line to gluten free and meet the FDA requirements for gluten free labeling (<20 ppm). Gluten is not inherent in any of our ingredients, so we did not sacrifice quality or taste to get there. Please check the label carefully for the 1st half of 2016, because there may still be some old recipes out there!
We currently use a few organic ingredients (honey and coconut), but because of the diversity of our recipes, it is not currently feasible for us to use all organic ingredients at our current size. Rest assured, we are extremely careful when sourcing. Our ingredients are as close to their natural state as possible – no GMOs, no refined sugars, no artificial flavors and no preservatives. We like science, but prefer to keep it out of our kitchen.
YES - Our entire lines of muesli and muesli squares are Non-GMO Project Verified!
Our motto is, “Keep it close to home when possible.” Many grains and seeds, for instance, are grown right here in the Midwestern US and Canada. Other ingredients like nuts and fruits are mostly from warmer states like California and Arizona. Our goal is to eventually travel and meet all of our suppliers face to face. And when we do, you will be the first to hear their stories!
The plastic in our flexible pouch is technically a #7 which is a catch all for plastics not fitting into any other category. Because of the multiple layers and types of plastic within flexible packaging, it is currently not widely accepted by recycling centers in the US. We were able to eliminate a layer (cardboard) by moving away from a box, and we were also able to get to a lower price on the shelf as a result. However, we are still not satisfied with the end use of our packaging and will continue to research our options for recyclability in the future.
Unlike most mueslis, which are imported from Europe, our muesli is made fresh in the Midwest. Our muesli is made in Minnesota and our muesli squares are made in Chicago. Up until our son was born in 2012, we were making it ourselves in a friend’s restaurant kitchen. From that point forward, we have been partnering with a local company to make our muesli. We were worried that we would have to sacrifice quality as we scaled, but it has actually gotten better. These guys are pros, and they use the same techniques we used in our own kitchen. They just have a lot bigger mixers and more helping hands.
Step 1: Check out our store locator here.
Step 2: If we are stocked in your neighborhood, run (don’t walk) and grab a bag. If we are NOT stocked at your local store, talk to your grocery manager about how awesome we are or email us at email@example.com and we will be in touch with them asap.
Step 3: If we are not in your area, you can order from our online [shop] to upgrade your breakfasts in the interim.
We hope you find what you are looking for here, but if you have questions that still need answering, we’d love to hear from you – email firstname.lastname@example.org