Our Mission

We're going Afield

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a·field /əˈfēld/ adverb: off the beaten path

We’re going off the beaten path to restore people & planet health for future generations.

the old way

Big Cereal

Sugar, shortcuts, and smoke and mirrors. Big Cereal is fortified with GMOs, artificial flavors, dyes, and deceiving health claims "part of a balanced breakfast." The bottom line? That’s mostly all they care about. We can do better. And we are.

the path forward

Seven Sundays

✓ 100% Real Food

✓ Gluten Free

✓ Non-GMO

✓ No Refined Sugars

✓ No Dyes

✓ No Artificial Flavors

✓ No "Natural" Flavors

✓ Glyphosate Free

✓ Allergen Friendly

✓ No Weird Stuff. Ever!

Think Outside the Box

Actually, we completely removed the box, using a resealable bag made from 30-50% recycled materials (like milk jugs). We’re taking it one step further. You can recycle our packaging with Ridwell. Close the loop.

Field Trips

If you can’t come to the farm with us, we’ll bring ya with—through the good, the bad, and the ugly parts of doing things differently. Go afield with us.

Protein with a Purpose

Our cereals are amped with protein-packed, fiber-rich, plant-based upcycled ingredients that just so happen to be climate friendly. By repurposing these super hero ingredients, we’re reducing food waste—the single most effective solution to prevent global warming. Read what’s up.

Phone a Farmer

Since our start at the Farmers Market, we’ve built real relationships with our farmers based on mutual transparency, trust, and education. We’re a little bigger now, but not much has changed.

F.A.R.M. Fund

AKA: Furthing A Regenerative Movement. We dug out a big ‘ol chunk from our marketing budget and reallocated it to fund farmer incentives, projects, and charitable donations. We’re putting our money where our food is. 

Field Fellowship

We know what you’re thinking. Does any of this actually make a difference? We’re numbers people too, so we’re starting a fellowship to collect and analyze the data from the dirt. Please hold during the growing season while we collect data.