Don’t get me wrong…I enjoyed the 3-D glasses inside my box of Fruity Pebbles as much as the next kid, but now-a-days I tend to be a little skeptical whenever I see food advertisements directed toward young children. Did you know the average preschool age kid sees over 600 cereal commercials each year? And the cereals most heavily marketed toward children also have the highest sugar, lowest fiber and poorest nutrition? Yikes!
Earlier this year, government agencies proposed regulations that would curb advertising junk foods to kids. While the food companies are pushing back (see their recent proposal here), I think we are heading in a great direction. The desired effect is not to reduce food advertising necessarily, but to improve the nutrition of foods marketed to kids.
A little tip for parents or soon-to-be-parents: Studies (and reactions from kids at our farmer’s market stand!) show that kids will happily eat healthy cereals! Try adding low fat yogurt, fresh fruit or even a dash of natural sweetener such as honey or maple syrup on top of healthy cereals. It will give kids longer lasting energy and help them develop important healthy habits they will take with them for the rest of their lives. So instead of 3-D glasses, let’s refocus our efforts on putting some naturally healthy, unprocessed ingredients in our cereal, shall we?
Enjoy your morning,