Frequently Asked Questions

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What is Muesli?

Translated, muesli (pronounced “muse-lee”) means “stew” or “mix” because it is a mix of various nutritious grains, nuts, seeds and dried fruits. Muesli was first introduced over 100 years ago by Swiss nutritionist, Maximilian Bircher-Benner, who believed diet was essential to good health and used the cereal as part of his therapy. Today, muesli remains a breakfast staple in Europe and many parts of the world.


They have the similar ingredients (grains, nuts, seeds and fruits), but can be much different. In short, you could think of muesli as a less processed granola. Here’s why:

  1. Not baked. Our Bircher muesli is raw and all others are lightly toasted for 10-15 minutes. Just enough to cure the honey, while retaining the nutrition.
  2. No oils. There are enough good fats in our nuts and seeds, so you can save your oil intake for dinner.
  3. Less sweet. Our Bircher muesli is completely unsweetened. All other flavors are lightly sweetened with organic honey. No refined sugars. Ever. Promise.


One of the best things about mueslis is the versatility. Eat it cold with milk or yogurt, eat it hot like oatmeal, or soak it to unleash the nutrition and flavors. You can even mix it into pancakes, cookies or muffins. Our mueslis are so unprocessed, you can think of it as a clean slate. Go crazy people, and we’d love to hear your ideas!


We don’t know about you, but we like to take Sundays nice and slow. Take time to prepare a breakfast or brunch, read the newspaper, drink some good coffee, relax and unwind before the crazy week ahead. We’d love it if every day was more like a Sunday. In fact, we’ve already started. Mondays are our new Sundays since we spend most weekends in grocery stores or at events. Maybe someday we will change the name to Seven Mondays? Or maybe not…


Our mueslis are wheat free, but contain rye and barley. Both of these grains are nutritional powerhouses, but contain gluten. Our Vanilla Cherry Pecan muesli only contains organic oats (no rye or barley), but is not yet gluten-free certified.


We currently use organic oats and honey, but because of the diversity of our recipes, it would not be economically feasible for us to use all organic ingredients at our current scale. As we grow, we hope to continue to source more organic ingredients, and someday become certified organic. Until then, rest assured that we are extremely careful when sourcing – we use ingredients in as close to their natural state as possible – no GMOs, no refined sugars, no preservatives, no sulfites, nothing infused or salted. We like science, but prefer to keep it out of our kitchen.


We do not use Genetically Modified Organisms (GMOs) in our muesli and are working with the great folks at Non-GMO Project to prove it. We are VIPs (Verification in Process).


Our motto is – keep it close to home when possible. Grains and seeds, for instance, are grown right here in the Midwestern US and Canada. Our packaging is also produced and printed locally. Other ingredients, like nuts and fruits are mostly from warmer states like CA and AZ. Our spices come from overseas. Our goal is to eventually visit and get to know all of our suppliers. And when we do, you will be the first to hear their stories!


Unlike most mueslis that are imported, our muesli is made fresh in the good old US of A. Minnesota to be exact. Up until our son was born in 2012, we were making it ourselves in a friend’s restaurant kitchen. From that point forward, we have been partnering with a commercial bakery to produce our mueslis. We were worried that we would have to sacrifice quality, but it actually has gotten better. These guys are pros, and they use the same techniques we used in our own kitchen. Just with a lot bigger mixers, bigger ovens and more hands. No regrets.


Speaking of science…there is something interesting that happens when different types of ingredients are mixed together in one bag. We have relatively dry grains marrying sun dried (but still moist) fruits. Now, because we are particular about keeping preservatives, sulfites and added sugar out our fruits, these grains and fruits have to get along by simple laws of nature.  That means they eventually equalize. In simple terms, the dried fruit becomes drier and can sometimes get hard if stored improperly or in a warm environment at some point along its travels to your kitchen. We think chewing a little harder is a small price to pay for no chemicals in your food. Slam dunk solution? Soak your muesli for 15 minutes (up to overnight) in milk or warm it in hot water and everything softens up. And it tastes amazing! Can you say WIN-WIN?


Step 1: Check out our store locator here.

Step 2: If we are stocked in your neighborhood, run (don’t walk) and grab a box. If we are NOT stocked at your local store, talk to your grocery manager about how awesome we are or email us at and we will talk to your grocery manager.

Step 3: As you wait for your grocery manager and us to chat and sort out logistics, you can order from our online shop to upgrade your breakfasts in the interim.

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